Kreate was tasked to source, cast, recruit and train Brand Ambassadors to work on various Beats by Dre pop up retail activations at various global locations. ​ Ambassadors were recruited in Hamburg, Munich, Paris, Berlin, London, Brussels, Melbourne, Seoul, Tokyo, Singapore, Taipei and Auckland. We utilised the Many™ global network to identify trusted agencies across the globe. We employed regional recruiters to oversee casting and training of up to 30 staff in each city. Castings were filmed before being sent to Beats HQ for final approval. The team were fully trained on the product range and assisted in the promotion of sales at Airports and retailers. Campaigns included the enormously successful 'Game Before the Game' World Cup 2014 campaign and the Euro 2016 campaign. 12 cities 3 continents 250+ staff 8 airports Over 6 months